Make more leaps and bounds in the next three months than in the previous three years

Elevate your business with Flourish Cake School

Many people will tell you that they’ve invested £££ in developing their cake business… but few will tell you what, with whom, or how. Flourish Cake School is a specialised platform offering everything you need to get your ideas off the ground. Having successfully walked this path myself, I provide first-hand knowledge and expert advice so you can enhance your business, learn how to price your craft and elevate your client experience.

I want you to feel inspired and challenged in an environment where you can freely bounce ideas around and create tangible steps to meet your goals with someone who has been where you are and is doing what you’ve always aspired to do.

If you can relate to one or more of the following, put your hand up. You’re…

  • Passionate about baking but unsure how to turn it into a profitable business
  • Perplexed by fundamentals like pricing, networking, and marketing
  • Feeling lost and overwhelmed by an endless to-do list
  • Struggling with business blocks and need some support
  • Unsure how to price your services without feeling guilty
  • Trying to navigate the complexities of running a solo business, but it often feels like murky waters
  • Need an expert sounding board who understands your business and industry inside out
  • Desperate to enhance your business, offerings, and client experience

You're here, so you must be feeling ready to make a change

"Working with you has been one of the most beneficial things I've done for my business... I've been in several paid memberships over the years, but this is the first time I felt like I was working with an industry expert - someone who runs a business I aspire to, that has had huge success over many years, and knows the luxury cake sector inside out."

KELLY, WREN CAKE DESIGN

Honestly? It’s completely normal to face challenges when starting and running a cake business. Having been where you are, I understand how daunting it can be to turn your passion into a profitable venture. If you’re feeling stuck but can’t pinpoint why, I can help define the issue with our first call or via my detailed client questionnaire.

If you’re ready to overcome these hurdles, my courses, shop, and 1:1 mentoring will give you the clarity, skills, and confidence you crave. Through a personalised mentoring experience I can provide tailored guidance and support, ensuring you have the expertise and encouragement to not just succeed but Flourish.


1:1 Mentoring

This hour-long session is perfect for addressing one to three specific questions or challenges in your cake business, ensuring you get the clarity and information you need to move forward confidently. Whether you need quick insights on pricing, marketing, design techniques, or ongoing support after a mentoring package, this session provides you with targeted, practical guidance.

If you have a list of burning questions for an experienced cake expert, we can either dive deep into a single session or plan an extended series to work through your business milestones together (see below).

01. power hour

I NEED THIS

With my one-month mentoring package, we can focus intensively on a specific area of your business. This includes two 60-minute calls during which we delve deep into your chosen topic, providing actionable insights and strategies. You'll also receive a bespoke action sheet tailored to your goals, plus continuous email and messaging support.

This package ensures you make significant progress quickly, giving you clear direction, renewed passion, and a detailed action plan. Are you ready to feel in total control and back on track?

02. ONE MONTH

I'M READY!

Achieve lasting success with my three-month mentoring package. We'll have five 60-minute Zoom calls to explore two to three key areas of your business, developing fresh ideas and actionable strategies. You'll also receive detailed workbooks and continuous email and messaging support to keep you on track.

Remember, you don’t need to have all the answers. I can help you uncover any sticky points and provide the ongoing guidance and resources needed to build a solid framework for your cake business. I guarantee you will leave each of our sessions inspired, reassured, and ready to move forward with renewed confidence!


03. THREE MONTHS

THIS IS THE ONE

  • Expert Guidance
  • Learn from my extensive experience in the wedding industry and running a successful wedding cake business
  • No.1 Amazon Bestseller
  • Contributor to “It Starts With Me”, an anthology of female entrepreneurs who have embraced their stories and, in turn, their strengths
  • Comprehensive Support
  • Access tailored courses, resources, and 1:1 mentoring for every stage of your business journey
  • Community Focus
  • Join a supportive network of like-minded cake artists and entrepreneurs through Rise
  • Practical Insights
  • Gain actionable tips and strategies to enhance your skills and business operations
  • Personalised Attention
  • Receive custom action plans and continuous support through my mentoring packages
  • Passionate Teaching
  • Benefit from my enthusiasm and dedication to your success!
  • Holistic Approach
  • Cover both creative cake design and practical business management

Why choose Flourish Cake School?

"Hayley, you have given me the confidence I needed to make this leap! Thank you beyond words!"

- cyndi 

I’ve distilled my 10+ years of experience into bite-sized lessons designed to give you the skills and confidence to tackle any baking and business challenge. While I can't promise overnight success, I can assure you that each resource is jam-packed with value. Browse the shop and discover how these tried-and-tested tools can transform your cake business.

Get the exact tools I used to grow my cake business

Browse the shop

Choosing between 1:1 mentoring and the Rise program depends on your specific needs and goals. If you need focused, personalised guidance on particular aspects of your business, 1:1 mentoring is ideal. For a comprehensive, long-term transformation, the 12-month Rise program provides in-depth coaching, community support, and actionable strategies. If you're still unsure, book a discovery call with me to discuss your needs in more detail and find the best fit for you.

The next cohort of the Rise program will be starting in October. Join the waitlist!

Yes, payment plans are available for both Rise and mentoring services. For Rise, there is a convenient 12-month payment plan. Additionally, flexible payment options are offered for 1:1 mentoring to ensure you can access the support and guidance you need to succeed in your cake business.

1:1 mentoring provides personalised guidance tailored to your business needs. It includes two 60-minute calls, custom action sheets, and continuous email and messaging support.

Whether you are a beginner, intermediate, or professional cake artist, Flourish Cake School offers resources, courses, and mentoring to help you refine your skills and grow your business.

If becoming a confident, in-demand cake artist is the reality you’re ready for, I am lovingly encouraging you to get in touch. I have limited availability for 1:1 mentoring, and the doors for the next cohort of Rise will be opening soon. 

If you’re committed to chasing your dreams, Flourish Cake School has everything you need to succeed

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