Imagine having more time available to grow your business… The start of the year is the time to get organised for the year ahead and map out all your business and personal goals! Wedding industry experts have predicted 2022 is going to be the busier year on record. There’s no denying it, 2022 is going […]

Imagine having additional revenue coming into your business regularly… Firstly, you need to decide if offering additional products and services is right for you and your business. Consider what product/products you want to sell and all the associated costs. For cake businesses, these costs include all the ingredients, packaging, postage, delivery fees, and your TIME! […]

Wafer paper is one of my favourite mediums to work with. I started using it a few years ago now, and it’s one of those things in a busy cake designer’s life, that investing time into the upkeep of skills can be so tricky (especially in the summer months if you create and sell wedding […]

My Ultimate lemon drizzle cake.   This lemon drizzle cake is not only light in texture with a crunchy top but is packed full of lemon zing!  Great for the taste buds one of my family’s ultimate favourite bakes of the week. Best served with a cup of tea and perfect for an afternoon treat.  […]

     The repercussions and implications of Covid-19 for a cake business Cake business at a standstill?  Are you feeling like you’re in Groundhog day? Where you wake up and you do the same thing again and again and again!? With the global situation as it is, it can be scary. Also daunting, stressful and […]

Hi, I’m Hayley, A multi-award-winning wedding cake designer and successful business owner of Hayley Elizabeth Cake Design and Hayley Elizabeth Coaching. I’m also a mum to two beautiful children D’Arcy and Harrison and Dexter the beagle. My business journey with cake has gone from strength to strength in the last 8 years. But it hasn’t […]